Consumption status of all terrain vehicle industry

All terrain vehicles is off-road vehicles to entertainment and daily use as the main purpose, its development mainly relies on consumers more time for leisure and outdoor work, lifestyle upgrade opportunities, North America, Europe and other developed economies has long been the main consumption of all terrain vehicle.

From all terrain vehicle consumer groups, mainly divided into three categories: personal, commercial and government customers, individual customers mainly are entertainment game players, such as racing, sports enthusiasts, explorers and hunters, the Lord of the manor, villa owners; commercial customers including resorts, sports field, race and park, lumber mill; the government forces, the main customers for the forestry department, the Department of homeland security. Before 2002, the market main consumer groups are commercial customers; since 2002 years later, the individual customer market gradually rise. The main market of all terrain vehicles in North America area as an example, 2000 years North American market of individual customers, business customers in the proportion was 40% and 60%, and in 2013 years individual customers has risen to 84.2%, commercial customers dropped to 14.4%,government purchases  increased to 1.4%

From the purpose of view, all terrain vehicles are developing to leisure entertainment, practical direction gradually, in 2014, for track riding, riding, excursion, dune climbing, hunting and other recreational purpose vehicle sales accounted for the rapid rise, increase from 10% in 2005 2014 to 40% in 2014